It has a population of about 14,804 and it spreads over an area of 27,74 km2, which makes it the second largest town in the Province of Biella.

It is crossed by the Strona di Mosso stream.

The city is the second largest town in the province of Biella by population and economic importance.

It has an urban development that follows the direction of the major roads: the center is along the Biella-Gattinara former state road, while numerous frazioni are scattered along the road to Mottalciata baraggivo plateau and the hills towards Quaregna, Lessona and Valle Mosso.

This article on a location in the Province of Biella is a stub.