Cottage Life is a Canadian English language discretionary specialty channel owned by Blue Ant Media.
Operated as a brand extension spin-off of the magazine of the same name, the network originally aired a variety of programming focusing on the cottage and rural lifestyle genre within the core themes of DIY and design, food and entertaining, real estate, and outdoor living.
After the Canadian Broadcasting Corporation bought out Corus Entertainment's stake in Country Canada, the network began to transition towards marketing itself as a companion to CBC Television, reduced the amount of rural-themed programming it aired in favour of entertainment programs and CBC Sports overflow, and eventually re-branded itself as Bold in 2008.
The newly licensed channel was described as "a national English-language Category 1 specialty television service for rural Canadian families, with a focus on adults 25-54.
The channel held true to its CRTC-mandated nature of service by focusing on rural news, information, lifestyle, and entertainment programming suitable for the whole family.
In further continuation with this shift, in early 2007, CBC Country Canada began to no longer promote itself as a rural lifestyle service, rather as a secondary general entertainment service to the CBC, touting, according to its website "the new home of exclusive dramas and world championship sports, from home and around the world.
"[9] Programs at this point in time included such series as Vincent, Sensitive Skin, Monkey Dust, This Is Wonderland, and 72 Hours: True Crime.
[14] On April 4, 2012, the CBC announced, in the wake of a $115 million government funding budget cut to be phased in over the next 3 years,[15] that it would sell Bold as a measure to cope with the budget shortfall[16] since the service's licence conditions no longer fit the CBC's strategy nor complement the other programming streams.
[17] On August 17, 2012, Blue Ant Media announced that it would purchase the channel for an undisclosed amount,[18] later revealed at $10 million.
As a condition of the acquisition, Blue Ant stated that it would fund the production of programming that reflects Canada's rural and non-urban regions.