Cottagecore

Continued interest in vintage clothing, facial hair, "authenticity", and co-opting aesthetics of past generations fueled a burgeoning cottagecore subculture after the hipster trend began to wane.

[10] Analytics company Edited identified that besides floral prints and stripes, "Old-world, feminine shapes and details are integral to this aesthetic—milkmaid necklines, puff sleeves, ruffles and prairie-inspired midi dresses.

[18] The market for Theocritus’ work was primarily the educated urban class of Alexandria, Egypt, seeking an escape from the filth, crowding, and disease associated with city life.

[18] Pastoral escapism continued to be produced for the courtly audience of the Roman Empire in the format of novels such as Daphnis and Chloe from the second century AD.

[18] In eighteenth-century Europe it was fashionable to build follies, ornamental structures often built in the style of classical architecture or to mimic rustic villages.

Many of the subcategories of cottagecore directly invoke the aesthetic of environmentally conscious architectural projects and communes of the era such as Drop City, and embody the radically sustainable, hands-on ethos of publications such as the Whole Earth Catalog.

Thrifted furniture and art pieces from the 1960s and 1970s are often used to create a comforting, cozy interior space, as are patterns of the era such as paisley and mushroom prints.

[20] There have been similar aesthetics in specific countries, such as iki, or detached elegance, from Japan, fernweh, or longing to be somewhere far away and mysterious, from Germany, or hygge, or satisfying comfort, from Denmark.

I think his tremendous success was related to the feelings these paintings evoke in us.The movement gained further traction in many online spheres and on social media in 2020 due to the mass quarantining in response to the COVID-19 pandemic.

[24] It became popular on TikTok as well,[3][25] with numerous cottagecore enthusiasts sharing videos of themselves living in rural areas, bathing in the forest, or baking bread.

[27] Many young women have found a sense of femininity through dressing in a cottagecore aesthetic while still feeling aligned with a modern, in-control woman archetype.

[5][6] In July 2021 The Sims 4 released an expansion pack called "Cottage Living", which focuses on floral prints, gardening and tending to animals like chickens and llamas.

Even though the country is rapidly urbanising as part of economic development, many young people have decided to leave the cities after their university studies for their hometowns in the countryside, where the quality of life has improved thanks to, among other things, the availability of fast Internet access, new roads, and high-speed railways.

[16] Lara Prendergast of The Spectator said "[P]rivileged humans have always hankered for the simple and rustic", and recalled that Marie Antoinette reportedly wanted to be a milkmaid.

[48] Rebecca Jennings of Vox magazine described cottagecore and dark academia as "historical aesthetics that evoke conservative values and gender roles".