Comerica Bank New Year's Parade

The parade route was 1.5 miles (2.4 km) long, starting in the Dallas Arts District and ending at the American Airlines Center, by Victory Park.

[3] The Dallas Convention & Visitors Bureau said that the New Year's Day parade was important to the local economy because it increased the number of people shopping, dining, and staying in hotels during the end of the holiday season.

The parade was originally televised on CBS until 1992, when the network decided to stop, and as a result, the event was canceled.

[7] The parade was then revived in 2007, when Comerica, which had recently moved its headquarters from Detroit to Dallas,[8] announced its title sponsorship of the event.

[1] Former Dallas Cowboys running back Emmitt Smith was picked to be the event's first Grand Marshal in 2007.