[2][3] He then transferred the name as a brand name onto the magazine, radio show, musical albums, and children's books which he has published for the mostly Orthodox Jewish market in the United States.
While Brazil demurred from performing on stage on the request of Freifeld, he did write several of the band's hits, including "Shmelkie's Niggun" and "Bilvavi".
Yossi and the other band members, Yussie Lieber and Nachum Deutsch, toured in concert while Brazil joined them in the recording studio.
[3] A number of years later, during a summer vacation in the Catskill Mountains, he met bandleader Heshy Walfish and told him about the country music parodies that he had written as a child.
In 1986 Toiv parlayed his growing popularity into an Orthodox Jewish radio program called the Country Yossi Show in New York City.
[3] The Country Yossi Show offers music, chat, and halakha (Jewish law) trivia questions with prizes for correct answers.
[6] Through his magazine and radio show, Toiv has promoted the careers of many singers and entertainers catering to the Orthodox Jewish market, including Dovid Gabay,[7] Avi Newmark,[8] Yacov Young,[9] Shua Kessin,[10][11] Yossi Green,[12] Eli Gerstner,[13][14] and Shauli.
[11] He also wrote the lyrics to "Daddy Come Home" by the Yeshiva Boys Choir, the music video for which amassed over 11 million views on YouTube.