Coupang, Inc. (Korean: 쿠팡) is a US-based technology company headquartered in Seattle, Washington and incorporated under the Delaware General Corporation Law.

[4][5] Founded in 2010 by Bom Kim, the company operates a retail business, food delivery service, and OTT streaming service, with offices in South Korea, Taiwan, the United States, India, and Singapore.

[6] The company expanded into video streaming distribution with the launch of its Coupang Play service.

[8] The first marketplace and largest online retailer in South Korea,[9] Coupang's annual revenue as of 2021 is US$18.4 billion.

[14] Coupang was headquartered in Songpa District, Seoul, South Korea until 2022 when it relocated to Seattle in the US.

[19] Kim registered Coupang originally as a limited liability company in Delaware State,[15] allowing to access US funding.

[24] However it pulled out of the country less than 2 years later due to low growth potential amid the dominance of Amazon and local player Rakuten.

The deal comes as Farfetch faced potential administration, with previous talks with Swiss luxury group Richemont being terminated.

[27] The company announced in 2020 that its annual revenue in 2019 increased by 64.2 percent over the previous year, and totaled 7.15 trillion won ($5.9 billion).

[29] Following Coupang's IPO in March 2021, SoftBank owns one-third of the company, Greenoaks Capital has a 16.6% stake, Maverick Holdings 6.4%, and Rose Park Advisors 5.1%.

[30] BlackRock holds a 2.1% stake and CEO Bom Suk Kim owns approximately 10.2%.

[39] About 1.7 million Rocket Delivery products are sent out from the logistic centers on a daily basis.

[39] Rocket Wow, a paid subscription service, similar to Amazon Prime, costs users KRW 2,900 per month.

Rocket Direct Purchasing allows foreign goods to be delivered within 3 days.

According to the "Delivery Service Trend Report 2021" released by market research company Open Survey, delivery-service app usage was topped by Baemin (88.6%), Yogiyo (68.2%), and Coupang Eats (34.7%).

In addition to the Rocket Delivery service within Taiwan, Coupang has also launched a Rocket Overseas service, allowing Taiwanese consumers to directly purchase goods from the United States and Korea, with free delivery of total purchase of NT$690 ore more.

[57] Coupang has been involved in complaints by activists and families of workers who allegedly died from overwork.

In April 2021 Kwon Young-gook, a lawyer and the co-chairman at the Committee for Coupang Workers' Human Rights and Health, said "Seven Coupang employees and two subcontractors have died of cardiovascular disorders, such as heart attack, for the past year.

"[58][59] According to statistics published in the Korea Economic Daily, Coupang had recorded no work-accident deaths since its launch in 2011, as of the end of 2020.