[1] The shop was well known having one of the largest collection of vintage guitars in North America and boasted a client list of celebrities, which includes Carlos Santana and Imagine Dragons.

[2][3][4] Owner Jesse Amoroso has appeared several times as the vintage guitar expert on the History Channel's reality television series Pawn Stars.

[7][8][9] After owning the store for less than a year, Jesse and Roxie Amoroso moved Cowtown to a new location in the arts district of downtown Las Vegas.

[8] With the success of shows like Pawn Stars, and American Restoration, both of which are filmed in downtown Las Vegas, there have also been rumors of Cowtown Guitars acquiring their own reality television series.

His main expertise lies in vintage stringed instruments and amplifiers, which he frequently appraises for the reality television series Pawn Stars on the History Channel.

When asked by the Las Vegas Sun to comment on his marriage, Jesse said, "It's kind of a blessing and a curse, because you're in a relationship with someone who's a musician and understands being in a band and stuff, but you also don't have that voice of reason that some people do.

"[19] Jennifer "Roxie" Amoroso moved to Las Vegas from Death Valley, CA when she was 18 and began designing costumes for casinos around town before starting a screen printing business.

In the meeting, City of Las Vegas Deputy Planning Director Mary McElhone remarked:In the eight short months that this operation has been open, the Beauty Bar has had problems with the security staff and general management obeying laws and regulations, including incidences [sic] that have involved [Las Vegas Metropolitan Police] and have included lack of cooperation.

[34]Along with the Amorosos, Crazy Chief, now defunct, included members of previous notable bands, prompting the press to refer to them as a local "super group".

[36][37] In November 2012, Las Vegas CityLife announced plans for Black Camaro's Brian Garth to move out of Chrome Werewolf, his studio of two years, and into the Amoroso's house to record Crazy Chief's debut album.

The hand crafted guitars were made famous by artists such as Jakob Dylan, Brad Whitford, and Joe Perry of Aerosmith, and Jonny "2 Bags" Wickersham of Social Distortion.

The opening night event was sponsored by Sailor Jerry Rum with musical guest Jonny “2 Bags” Wickersham of socal punk bands Social Distortion and U.S.

[43] In August 2011, Cowtown teamed up with Title I Hope and Outback Steakhouse for a food and hygiene products drive to benefit the Vegas Valley's homeless youth.

When asked in the interview how Cowtown became involved in the charity, Jesse tells Osmond, "It's something we're passionate about at the shop, we have a lot of friends with kids who have autism."