[6] On June 5, 2010, NBC Local Media appointed former WNBC General manager Tom O'Brien in the newly created position of Executive vice president of Nonstop Network.

[7] In October, WNBC sister stations WCAU and WRC-TV respectively launched their own versions of the Nonstop channel in the Philadelphia and Washington, D.C. markets.

[4][5] The network is available to stations on a barter basis, in which Cozi TV and its affiliates split the responsibility of selling advertising inventory as well as the commercial time allocated each hour.

[15] By July 2013, the network's reach had expanded to 42% of the U.S., or an estimated 47.5 million households with at least one television set, and through affiliation deals with WMFP in Boston, KUBE-TV in Houston and the E. W. Scripps Company's KSHB-TV in Kansas City.

LeSEA's relationship with Cozi TV was extended to its stations on June 17, 2014, when it signed an affiliation deal to carry the network on its stations in South Bend, Honolulu, Colorado Springs, Tulsa, St. Croix and New Orleans (WHMB-TV in Indianapolis was exempted from the agreement due to an existing affiliation contract with Dispatch Broadcast Group's WTHR and WALV-CD).

According to Dish, "a fair offer to (NBCUniversal) to continue carrying COZI TV" was made and ultimately rejected leading to their contract expiring.

In its place is a splash screen recommending other channels with similar programming and a link to a Dish Promise page explaining why the station is unavailable.