[2][3] Due to financial issues, members of the club formed Cradley Sports Enterprise, who constructed speedway and greyhound tracks around the pitch.

Watched by 10,000 in the home leg, they defeated Edinburgh Monarchs in the September two-legged final, with Ivor Brown and Harry Bastable scoring heavily.

[10][11] Ivor Brown topped the league averages in 1962[12] before the team secured a second Knockout Cup title during the 1963 season, defeating Newcastle Diamonds in the final.

The season resulted in a much improved 7th place finish, which was then followed in 1978 by new signings; Bruce Penhall replacing Michanek at number 1 and Alan Grahame arriving from Birmingham.

The Heathens won their first top division silverware in 1978 (jointly with Coventry Bees), winning the British League Pairs Championship held at Foxhall Stadium on 12 October.

[21][22][23] Along with Oxford Cheetahs and Coventry Bees, the three teams dominated British speedway during the decade and several of the world's leading riders rode for Cradley, including Bruce Penhall, Erik Gundersen and Jan O. Pedersen and these were well supported by the likes of Alan Grahame, Phil Collins, Simon Wigg, Lance King and Simon Cross.

[24] The club had operated continuously at top flight level from 1965 but the decade started without Gundersen, who had suffered a horrific accident on 17 September 1989, that left him paralysed.

Some success was experienced when in 1995, Hancock, Hamill, Cross and Scott Smith won the Premier League Four-Team Championship, which was held on 6 August 1995, at the East of England Arena.

[29] The team manager was Will Pottinger, and the club was promoted by Sky Sports speedway presenter Nigel Pearson, and then by Chris Van Straaten & Gary Patchett.