The magazine was marketed to people who enjoy "crafting" things and features projects which can often be completed with cheap materials, including household items.
Projects in the first issue included making a stitched robot doll, a silver-thread and microprocessor-based programmable LED tank top, knit slouch boots, a minimalist 'catnip castle,' and an ant-farm room divider.
[3] Articles with names like "Subversive Cross Stitch," "Battle Chic - craft a wardrobe of medieval armor with DIY chainmail," and "The Lost Ipu Art of Ni‘ihau"[4] are typical of the magazine's eclectic indie themes.
"Creating a print magazine was a great pleasure for all of us on our amazing team, and we've appreciated the many readers who told us how much they enjoyed CRAFT.
The closure of CRAFT in print allows us to focus our limited resources on growing a single DIY magazine instead of two.