The Craftivist Collective is "an inclusive group of people committed to using thoughtful, beautiful crafted works to help themselves and encourage others be the positive change they wish to see in the world.

[7] Other followers of the movement include Lauren O'Farrell,[8] Reverse graffiti artist Moose,[9] Guardian craft columnist Perri Lewis, jewellers Tatty Devine,[10] comedian Josie Long,[11] Tilly Walnes, entrant in the first series of the Great British Sewing Bee,[12] Company craft columnist and author Jazz Domino Holly,[13] and mosaic artist Carrie Reichardt.

[15] There is a manifesto[16] and a checklist of goals for the work of the group which includes being welcoming,[17] encouraging and positive,[18] creative and non-threatening,[19] and to focus on global poverty and human rights injustices.

[10] It was after moving to London for a job in 2007[19] and joining various activist groups that she started getting increasingly into her hobby of cross-stitch, finding that it helped with stress.

[20] Corbett set up the Lonely Craftivist blog in 2008[20] and began receiving comments and emails from people around the world asking to join in.

[30] Sarah Corbett encourages people to send cross-stitched messages to politicians, arguing that they are more memorable than an email or a petition.

[31] In 2015, Corbett and the Craftivist Collective researched the members of the board for Marks & Spencer, a retail company that failed to pay its employees livable wages.

Ten months later, the company made significant changes to their wages; Corbett said that the board took her side and that it was "the most powerful campaign they'd witnessed.