[5][6] The model focuses on removing middlemen, increasing the livelihood of local artisans and designers, helping them create/promote their brand, and preserve the Indian culture, traditions and values.
[9] Craftsvilla has tied up with the Ministry of Textiles, Government of India, for e-marketing of handloom products from small weavers.
By 2012, the startup completely exhausted the Rs10 crore series-A round of funding, following which it downsized to a 10-member team and continued operations out of a one-room office.
[23][24] In February 2016, Craftsvilla acquired on-demand shipping service provider startup Sendd for about $5 million, to strengthen and streamline its logistics capabilities.
[25] Sendd had its services in Mumbai and was enabling over 1,500 orders a day with average ticket size being INR 160, before getting acquired.
The team at Sendd has created a virtual logistics platform, using which any e-commerce company can send its parcels using a number of available courier partners.