The character embarked in a steamy on/off relationship with the hugely popular Sarah Potts (Amanda Billing) in a romance storyline that lasted four years.

The character's final storyline saw Craig investigate dodgy pills from a pharmaceutical company, Scott Spear, which resulted in his murder by hired thugs.

[1] Bartolomei decided to leave the soap in 2008, saying, "It was a very difficult decision, from an actor's point of view it's not very often that you have the security that a job like Shortland Street provides.

"[2] The character was killed off in a dramatic gang storyline, something which producers at first thought would be "unforgivable" but which, due to Bartolomei's insistence on leaving, they went through with.

He was devastated to learn how badly bullied his daughter Scarlett (Nicole Thomson) was and left Shortland Street for a position at pharmaceutical company, Scott Spear, where he hoped he could expose their illegal activities.

[7] Following Craig's gruesome and violent death scene, which saw the character beaten with a baseball bat then set alight, Shortland Street received its second warning from the Broadcasting Standards Authority following several complaints.

The warning was given because "The theme was likely to frighten and disturb child viewers, particularly because the violence – which included easily accessible weapons such as baseball bats – was realistic in the sense that it could happen in New Zealand.