[14] Generally considered a centre-right conservative outfit, CREO's candidate in the 2021 presidential elections ran on a more centrist platform: his economic development model was mainly market-oriented and favoring entrepreneurship, but also promised state support to micro-enterprises and upgrading of education.

Lasso promoted an independent judiciary and free speech (the opposition and civil rights organizations consider judicial autonomy and press freedom to be threatened under the administration of President Rafael Correa).

[25] In the 2013 presidential election, Lasso was placed second with 22.7% of the votes, having been endorsed also by the Social Christian Party and the Madera de Guerrero movement of Guayaquil's mayor Jaime Nebot.

[26] For the 2017 general elections, Lasso and his movement agreed with the SUMA Party to form the "Alliance for Change" [es] (Alianza por el Cambio) to run on an anti-Correa platform, along with several other smaller groups.

[28] In the first round, Lasso was slightly behind indigenous rights activist Yaku Pérez Guartambel, but eventually garnered enough votes to secure a narrow second-place finish.