Creative Management Associates

Co-founded by Freddie Fields and David Begelman, CMA was instrumental in the development of movie stars, prominent directors, and popular musicians.

CMA is credited with pioneering the movie "package", where the talent agency put their stars, directors, and writers together on a single project.

[1] The agency was deeply involved with numerous blockbuster films, including Butch Cassidy and the Sundance Kid, American Graffiti, and Star Wars.

[9]: 51 [4] CMA was instrumental in the development of such stars as Judy Garland, Henry Fonda, Marilyn Monroe, Robert Redford, Paul Newman, Steve McQueen,[9]: 44–45  Peter Sellers, Dennis Hopper, Peter Fonda, Natalie Wood, Faye Dunaway, James Coburn,[10] Al Pacino,[11] Jack Carter, Liza Minnelli, Gregory Peck, Jackie Gleason, Fred Astaire, Woody Allen, and Barbra Streisand; producers and directors like Irwin Winkler, Steven Spielberg, and George Lucas; and popular musicians like Burt Bacharach and Neil Young.

CMA developed numerous agents, including Alan Ladd Jr.,[12][13] Sue Mengers,[9] Guy McElwaine,[14] David Geffen,[15] Mike Medavoy, Michael Gruskoff,[10] and Sam Cohn.