[9][10] It was funded by both public and private investment and developed partnerships and collaborations with companies including Google, Facebook and KPMG, as well as local authorities, cultural bodies and universities, national government, and the European Commission.

[12] Launched in Bristol in 2010, supported by the BBC and South West Screen, iFeatures began as a way to nurture the cities "most outstanding creative talent" as well as attract up-and-coming filmmakers from across the UK and Europe.

Partnered with the BFI and National Youth Theatre,[18] shortFLIX launched in May 2017 with the first five short films exploring subjects including black gay dancehall culture in London, homophobia in an Afro-Caribbean hair salon in Sheffield and a suicidal young man in Bath.

[20] In 2020, Carrie Battram, Johnny Massahi, Danny Seymour, John Akinde, and Isabella Culver were announced as the next recipients of the scheme which also received a boost in funding from ScreenSkills, a London-based non-profit specialising in the promotion of new talent.

[27] Participants will be made up of six teams, each of which will receive £30,000 ($40,000) worth of development funding in addition to a Creative U.K. training program consisting of mentoring and residential lab events.