[1] The company was supposedly originally founded as a tailoring house in London, England in 1760 by James Henry Creed.

[4] Olivier Creed's first eponymously named fragrance was a traditional eau de cologne with matching aftershave.

No historical evidence (documents, letters, warrants, receipts, vintage bottles or packaging, business licenses, etc.)

Creed claims that Tabarome "was commissioned by a legendary British statesman who loved fine brandy and highest quality cigars" but this is without historical confirmation.

[10] Also, Creed's Vetiver is marketed to have been created for "one of America's leading families, a political dynasty now known worldwide for its energy, vigor, and impeccable style".

Around this time their advertising began to feature many long-dead celebrities, attempting to lend pedigree to the fledgling brand.