Crest's headquarters were in the former Hunt Edmunds brewery premises in Banbury, Oxfordshire.

[1] Bass bought the European hotel interests of the Esso Petroleum Company in 1972.

[2] These were modern, purpose-built hotels located in the United Kingdom, the Netherlands, Belgium, Italy, Germany and Austria.

The deal involved 18 Esso Motor Hotels, of which ten in the United Kingdom, three were in the Netherlands, two in Belgium and three in Italy.

In 1976 Crest rebranded their hotels in EuroCrest and decided to expand in Germany.