[3] Crest Nicholson encountered considerable challenges in 1991; in addition to incurring a £34 million loss for the six months to April of that year, its head office was permanently closed and 150 jobs were lost as the company was restructured while chief executive Roger Lewis stepped down from his position.

[15][16] During early 2002, Crest Nicholson began seeking a buyer for Pearce Group,[17] although it went on to reject an offer submitted by Montpellier in June of that year.

[21] During the mid 2000s, Crest Nicholson placed an increased emphasis on the affordable housing sector of the market,[22] and continued to pursue organic growth of the business.

[35] In January 2019, Crest Nicholson put a £400 million housing development in Hove on hold in response to the company achieving lower profits.

The company's chief executive, Patrick Bergin, informed The Times that "It would be imprudent of us to make a commitment on a scheme of that type when we’ve got limited visibility on future pricing.

[38] In January 2020, Truscott said the company had over-concentrated on building off-site manufacturing capabilities, and would now focus on improving on-site operational efficiency and on introducing group-wide construction specifications to cut material buying costs.

[40] During June 2023, Crest Nicholson was found liable for the actions of a site manager who an employment tribunal stated to have raped a colleague after a work Christmas party.

[42] Also in June 2024, Crest Nicholson said it had rejected a takeover bid from Bellway after receiving all-share proposals on 25 April and 14 May, the latter valuing the firm at £650 million.

[43] As a further all-share offer from Bellway remained possible until 11 July 2024, Crest Nicholson rejected a competing approach from rival housebuilder Avant Homes.

[48] In January 2025, Crest Nicholson delayed publication of its latest financial results to give its auditors more time to confirm historic building fire safety costs.