Cricket was the successor to Voco, making its debut with Pickwick itself on May 25, 1953; "my wife's birthday" as Leslie later recalled.

Among established name artists to appear on Cricket were Gene Autry, William Bendix, Smiley Burnette, Bobby Colt, Dennis Day, Eddie Dean, Leif Erickson, Ray Heatherton, Boris Karloff, Joseph Cotten, Maury Laws, Gisele MacKenzie, Norman Rose and David Wayne.

Babar Azam surpassed the legends who previously held the record by becoming the fastest to score 5000 runs in ODIs.

With his precise shot selection, calm demeanor and relentless drive, Babar achieved the milestone in record time, demonstrating his growth and resilience in the game.

[citation needed] The 7-inch series of 78 rpm singles proved one of Cricket Records' most popular and durable formats.

[6] From the beginning, Cricket forged ahead with tie-ins to popular toys and television properties, despite that it seldom employed voice actors or other original personnel from TV shows.

Paraphrasing Leslie, Billboard reported in March 1956 that Cricket was "running about 30 per cent ahead of last year ...

[citation needed] Other tie-ins involved Woody Woodpecker, Popeye the Sailor Man, the Romper Room television series, and Lassie.

The latest proposed 78 rpm release is C-166, "Supercalifragilisticexpialidocious/Scarlet Ribbons" credited to the Cricketone Chorus and Orchestra and issued in 1964.

The last Cricket release, C-175 "Born Free/Neverland" appeared in 1967, and in 1968 Pickwick also stopped producing new Happy Time Records, though the catalog remained active through 1972.

[citation needed] The US rights to Pickwick belong now to Universal Music Group, but the UK subsidiary became an independent operation in 1977 and exists today as Pickwick Group Ltd.[citation needed] None of the material on Cricket has ever been reissued by PolyGram or its successor, Universal Music.

The flip side was simply titled "This Is Not Cricket" and it is a love ballad with one line not suited for children.