The series follows the family of Steve Irwin, and their work at the Australia Zoo.

[2] On 28 May 2020, it was announced that the show was renewed for a third season, set to premiere later in the year,[3] and that the show would be airing a special episode entitled "Life in Lockdown" showcasing how the COVID-19 pandemic in Australia had affected operations at Australia Zoo on 11 July.

[6] The third season's linear airing on Animal Planet began on June 5, 2021.

It's the Irwins follows the family of the late Australian conservationist and zookeeper Steve Irwin (aka "The Crocodile Hunter") as they live and work at the Australia Zoo.

Cameras capture the family caring for all the zoo's animals as well as their home life.