Cristina Aldeguer-Roque

[3] During her tenure at Kamiseta, Aldeguer-Roque focused on innovation, sustainability, and customer satisfaction, which helped the brand maintain its competitive edge in the fashion industry.

Her success in the private sector laid the foundation for her transition into public service, where she continues to apply her business acumen to drive economic growth and development.

Her expertise in business and management positioned her as a key figure in the department's leadership, where she contributed to policies aimed at promoting trade, industry, and economic development.

[7] During her confirmation hearing, Roque was questioned by lawmakers regarding the DTI's initiatives to support small and medium enterprises (SMEs) and safeguard consumers from substandard products.

Therefore, we need to ensure their development, as they are the game changers of our economy.” She outlined the DTI's strategies to foster MSME growth, including promoting digitalization, diversification, franchising, and improved access to financing.

Aldeguer-Roque (above, second from the left) representing the Philippines at APEC Peru 2024