The event aired via pay-per-view (PPV) and livestreaming and featured wrestlers from the promotion's Raw, SmackDown, and 205 Live brand divisions.

[1][2] Crown Jewel was established later that year as one of the recurring events in this partnership to be held in Riyadh, the capital of Saudi Arabia.

[3][4] As first reported on August 5, 2019,[5] and later confirmed on September 27, WWE's Arabic website announced that a second Crown Jewel event would be held at King Fahd International Stadium in Riyadh on October 31, and feature wrestlers from the Raw and SmackDown brand divisions.

[15] On the September 30 episode of Raw, Brock Lesnar and his advocate Paul Heyman interrupted an in-ring promo by Rey Mysterio.

[22] At Super ShowDown, NXT's Mansoor, a Saudi native, won WWE's largest standard battle royal.

Nine teams were announced for the match: The New Day (represented by Big E and Kofi Kingston; Xavier Woods was injured prior to the event[25]), Heavy Machinery (Otis and Tucker), Lucha House Party (Lince Dorado, Gran Metalik, and/or Kalisto), Curt Hawkins and Zack Ryder, The O.C.

(represented by Luke Gallows and Karl Anderson; AJ Styles was scheduled for another match[26]), Dolph Ziggler and Robert Roode, The B-Team (Curtis Axel and Bo Dallas), SmackDown Tag Team Champions The Revival (Scott Dawson and Dash Wilder), and Raw Tag Team Champions The Viking Raiders (Erik and Ivar).

[24] On the October 23 episode of The Bump, a 20-man battle royal was scheduled for the Crown Jewel Kickoff pre-show, with the winner receiving a title match against United States Champion AJ Styles later that night.

Both women also wore shirts from the souvenir shops normally sold at the venue and from the WWE store featuring their branding.

[30][31] During the Crown Jewel Kickoff pre-show, the 20-man over the top rope battle royal was contested to determine AJ Styles' challenger for the United States Championship.

The teams of Dolph Ziggler and Robert Roode and Lucha House Party (Lince Dorado and Gran Metalik, accompanied by Kalisto) started the match.

Gallows and Anderson performed Magic Killer on Erik to win the match and the Tag Team World Cup trophy.

stablemates Karl Anderson and Luke Gallows) defended the United States Championship against battle royal winner Humberto Carrillo.

[35] In the main event, Seth Rollins defended the Universal Championship against "The Fiend" Bray Wyatt in a Falls Count Anywhere match that could not be stopped for any reason.

While the event as a whole was praised as a step-up from their previous shows in Saudi Arabia, Lesnar vs. Velasquez and Fury vs. Strowman were generally panned.

The Universal Championship match polarized reviewers, while approving of the decision to have Wyatt win, they also unanimously lamented that the title change didn't take place at Hell in a Cell earlier the same month.

Mansoor looked like a real-deal future superstar for WWE, and Cesaro did a tremendous job calling the entire match and putting the youngster over".

[39] Jason Powell of Pro Wrestling Dot Net stated that while 2019's Crown Jewel was the best WWE PPV held in Saudi Arabia so far, "unfortunately, that's not saying much".

win and the segment involving The Revival and The New Day, but felt that the rest of the match was "pretty random", with the victory seemingly due to "luck of the draw than a major achievement".

Powell approved of The Fiend becoming champion, but disliked everything else about the main event, describing it as "horror movie campiness" which was "getting worse the more its repeated".

[35] Tim Fiorvanti, Matt Wilansky, and Marc Raimondi for ESPN wrote that The Fiend becoming champion overshadowed the "unsustainability" of his invincible character, Rollins being left "in no-man's land in terms of crowd reaction and momentum", and the main event having poor lighting and being too long.

The 10-man match was "must-see" due to their team leaders Hogan and Flair, and was ultimately about "elevating Reigns, who has not had a significant storyline for months".

[41] The women's match between Natalya and Lacey Evans was considered average in quality; although it was largely celebrated by WWE as groundbreaking, media outlets had polarized reactions.

Regarding the match, Meltzer rated it 2 stars and wrote that it was "very basic, by design", to avoid "anything that would be taken wrongly" - explaining why Evans did not play her usual character with "sexy" traits.

[39] Conversely, Newsweek called the match part of "Crown Prince Mohammed bin Salman's [intent on] luring major sports event [...] to position the ultra-conservative Islamic country as more liberal and diversify its economy away from depending on the oil industry as part of its Saudi Vision 2030 plan", with Saudi Arabian Amnesty International researcher Dana Ahmed calling the match "a prime example how the Saudi Arabian authorities are using elite sports to try to 'sportswash' their dire human rights record and image internationally".

[37] After Crown Jewel ended, it was reported that a flight back to the United States, carrying almost 200 of WWE's wrestlers and other employees, had experienced a major delay on the tarmac.

WWE attributed the delay to "aircraft problems including mechanical issues", while the plane's owner, Atlas Air, stated that repairs would be made.

[46] As the affected personnel would not be able to make it back in time for the following night's episode of Friday Night SmackDown in Buffalo, New York, the show was retooled to rely primarily on talent who did not participate at Crown Jewel, including the women's roster, and NXT (which began developing an angle for Survivor Series by declaring war against SmackDown and Raw),[47] while the WWE Championship match from Crown Jewel (also the shortest match of the entire show) was replayed in its entirety.

WWE announced on November 4, 2019, that it had "expanded" its partnership with the General Authority for Entertainment through 2027, under which it would hold two "large-scale events" in the country per-year.

[49] On the following SmackDown, Paul Heyman described Brock Lesnar's victory at Crown Jewel (which was replayed in full at his request) as being "spiritually orgasmic".