"[3]Richard Fontenoy, a contributor to Rough Guide to Rock, stated in the book that "Godflesh's breakthrough into metal acceptance has a tendency towards mechanical, headbanging sameness, though the excellent 'Crush My Soul' is based around an asthmatically weaving sample loop.
"[4] Ned Raggett of AllMusic wrote, "Songs like 'Anything Is Mine' and 'Crush My Soul', the latter infused with a strange breathing rhythm loop, or so it sounds, capture this version of major-label Godflesh pretty well, both unpleasant enough to keep the wimps away and accessible enough to win over the more open-minded.
[6] Writing for Billboard, Larry Flick praised the single, saying, "Many may misread the passionate plea as angst, but buried deep beneath the cold, isolationist shell is a core with purely positive intentions.
"[7] On the "Ultramix" version of the song, The Wire wrote, "Even the rather ponderous industrial menace of Godflesh is transformed in their 'Ultramix' of 'Crush My Soul', although...it's too long.
"[8] Originally, Broadrick wanted to recruit Swiss artist H. R. Giger to direct "Crush My Soul's" music video, but he proved too expensive.
As a result of the rejection, Earache and Columbia Records changed their strategies into distributing the clip to regional video shows and to The Box, which aired content that MTV found objectionable.