According to former member Alan Weiss, the name "Crusty Bunker" was first coined by Adams in relation to his children: "It was like calling someone a name that wasn't really dirty.
[4] The core group consisted of artists who rented space at Continuity or worked up front in the advertising studio itself.
Continuity would get the assignment, someone with experience (usually Adams or Giordano)[4] would ink the faces and main figures, then pass it around for everyone to work on it, until the whole thing was completed.
Guys would be standing over boards filling in blacks upside down while somebody was rendering a face at the bottom of the page".
In an attempt to revitalize its brand, DC made a concerted effort to entice young artists,[citation needed] including from this talent pool.