The ballad version of the song features a slower tempo with a stripped-down arrangement centered on piano and strings, creating a more melancholic and intimate atmosphere.

On December 7, 2011, Core Contents Media announced that Soyeon would become the new leader of T-ara under the group’s rotational leadership system.

Soyeon was slated to hold the position for 6 to 8 months, overseeing the Black Eyes and its re-issue Funky Town promotion period.

[9] In an interview with Money Today, Soyeon revealed that the group collaborated with the production team, discussing and brainstorming ideas for the album's concept, style, and choreography, ensuring that every aspect aligned with their vision.

Building on this, Hyomin explained that the group deliberately embraces a 180-degree transformation with each comeback, consistently choosing unconventional concepts, stages, and songs.

She expressed their goal of embodying a "chameleon-like" image, constantly evolving and adapting to new creative directions while staying true to their core identity.

premiered on November 9, two days before the album's release, in a form of a noir-style and melodramatic short film, on South Korean media player GOMTV.

Ji-yeon coincidentally encounters one of the criminals (played by Ji Chang-wook), who was in the organization in the past, and through him, she learns that the person who killed her father was Cha Seung-won.

climbed to the first position on GOMTVs Music Video chart, 30 minutes after the release, amassing over 4 million views on the platform within the first month.

[17][18] In addition, T-ara's official homepage saw a surge in traffic, with fans flocking to the site in record numbers, driven by an overwhelming wave of interest and anticipation.

The music videos received widespread acclaim by both fans and critics for its quality cinematic, compelling storyline, and strong acting performances that complemented the song.

[20] In 2011, Baek Su-won of New2Day commended Jiyeon, Eunjung, Hyomin and Qri for their "passionate" performances in the drama version, highlighting their strong acting skills.

[21] Notably, Jaekyung Newspaper singled out Jiyeon’s performance, praising her acting as being on par with Cha Seung-won’s and lauding the on-screen chemistry between the two.

[24][25] However, promotions faced challenges as Eunjung was unable to attend most performances due to her commitments to the drama Insu, the Queen Mother at the time.

Additional disruptions arose when Eunjung sustained a knee injury, and Jiyeon experienced severe fatigue during their performance on SBS's Inkigayo.

[26] Due to their demanding local and international schedules, the group officially announced that they would not participate in year-end ceremonies or award shows.

[28] Yang Ja-young from Hankyung highlighted the group's ability to capture the audience's attention with a "magnificent stage presence".

The reviewer particularly praised the moment during the performance when the members removed their jackets, revealing tight see-through blouses that showcased their charm.