[5] Regarding sponsorships and marketing activities, Crypto.com attracted actor Matt Damon as a brand ambassador,[6] collaborated with the soccer club Paris Saint-Germain F.C.,[7] and secured the naming rights for the Staples Center, now known as the Crypto.com Arena, in a 20-year agreement valued at $700 million.
[8] The company was initially founded in Hong Kong[9] by Bobby Bao, Gary Or, Kris Marszalek, and Rafael Melo in 2016 as "Monaco".
[15] On August 18, 2022, it was reported that Crypto.com had been quietly letting go of hundreds of employees, beyond its initial 5% layoff in June, due to the downturn in the cryptocurrency market.
[18] The decline was caused in part due to concerns after the collapse of FTX, whose executive team was revealed to have used its native token, FTT, to prop up the balance sheet of a sister company and to have allegedly engaged in other fraudulent behaviors.
[41][42] In November 2021, the company acquired the naming rights to Los Angeles's Staples Center, renaming it Crypto.com Arena in a 20-year deal reported to be valued at US$700 million.
[43][8][44] At the same time, Crypto.com announced a sponsorship deal with CONMEBOL, becoming an official partner of Latin America's leading soccer competition, the Copa Libertadores.
[45][46] In early 2022, the company announced a partnership with the LeBron James Family Foundation to provide educational resources focused on blockchain-related topics to students of the I Promise School in Akron, Ohio.
[51] In North America, Crypto.com is licensed by Foreign MSB (Money Services Business) registrations with FINTRAC in Canada[52] and FinCEN in the United States for AML compliance.
This move aims to enable Crypto.com to offer derivatives and futures to US customers, an area often challenging for crypto exchanges due to the strict regulations surrounding these investment products.
[62] In June 2024, Crypto.com was recognized by Hong Kong's securities regulator as 'deemed to be licensed,' indicating that the exchange is close to obtaining full regulatory approval.
[63] The company received approval from the United Kingdom's Financial Conduct Authority to be registered as a crypto asset service provider in August 2022.
[66] The company operates under the EMI (Electronic Money Institution) license and has passporting rights across various European Economic Area (EEA) countries, including France,[67] Slovenia,[68] Spain, Sweden, etc.
Additionally, Crypto.com holds VASP (Virtual Asset Service Provider) registrations in several European countries,[69][70][71] adhering to the 5AMLD (Fifth Anti-Money Laundering Directive) regulations.