With Malcolm Jones as label manager he formed Fly Records and tapped a rich vein of hits, with the Move, singles from T. Rex and John Kongos ("He's Gonna Step On You"), as well as hit albums, the most important being Electric Warrior, T. Rex's breakthrough number 1 album.
The headline of the press release issued by Malcolm Jones in May 1972 to communicate this development boldly stated "Essex puts Fly into Cube".
Harvey's Cube album Writer Of Songs, was produced by long term Essex Music associate John Worth, and featured a stellar cast of musicians including Ralph McTell, Cozy Powell, Danny Thompson, David Pegg and Rick Wakeman, Rodger Bain, producer of Black Sabbath and Budgie, produced an album for folk-rock outfit the JSD Band, which came replete with sleeve notes written by BBC Radio One DJ John Peel.
The company's legacy recordings that had been released via FLY on its TOOFA series were also now brought into Cube, and by the end of the year Cube continued the TOOFA campaign with releases by T. Rex and Procol Harum, while all efforts were focussed on a brand new signing Joan Armatrading, an artist developed by Elton John producer Gus Dudgeon.
Even with their biggest promotional campaign to date, the critical favour Armatrading's album garnered could not be replicated in sales.