Adam Joseph Pacitti[1] (born 21 August 1988) is an English YouTuber, best known for his publicity stunts and for founding professional wrestling infotainment company Cultaholic.

[5] The campaign garnered publicity on British television, including The Graham Norton Show, Richard & Judy, and GMTV, and even Australian breakfast program Sunrise.

[6] In January 2013, when he was an unemployed graduate, Adam spent the last £500 in his bank account on a billboard in Shoreditch, London, in hopes that he would find work from it.

The website hosted a tongue-in-cheek video promoting his marketing skills, including his first-class degree in Media Production, to potential recruiters.

[13][14] Pacitti served as the inaugural general manager,[15] before it was sold and rebranded as Defiant Wrestling, which saw Stu Bennett named as his successor,[16] before it finally folded as a promotion in August 2019, one year and 11 months later.

[17] On 29 September 2017, just one day before WCPW rebranded as Defiant, WhatCulture issued a statement on Twitter announcing that Pacitti, Blampied, Driver, King and Tweddell had all made the decision to part ways with them, and that they would be leaving "in the coming weeks".

[18] One month later, on Monday, 16 October, the group launched a new professional wrestling infotainment website and YouTube channel of their own, named Cultaholic.

Initially conceived as a one-off stream, "C U Next Tuesday" gained popularity as Pacitti presented classic British TV programs for viewers to enjoy alongside him.