The Cultural Creatives: How 50 Million People Are Changing the World is a nonfiction social sciences and sociology book by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson (born 1942).

[1][2] The authors introduced the term "Cultural Creatives" to describe a large segment in Western society who since about 1985 have developed beyond the standard paradigm of modernists or progressives versus traditionalists or conservatives.

Ray and Anderson divide "Cultural Creatives" into two subdivisions: Just under half of the CC population comprises the more educated, leading-edge thinkers.

The concept of "innerpreneurs" to denote persons who create a business that focuses mainly on their own inner goals and development was first introduced by Rebecca Maddox in her 1996 book Inc.

These are individuals who can meld the best of traditionalism and modernism to create a new synthesis, having a cognitive style based on synthesizing varied information from many sources into a big picture.

Use of the term 'integral' in reference to the creative-spiritual growth and transformation of human species was first made in early 1900s by Aurobindo Ghosh, who published teachings on Integral Yoga along with Mirra Alfassa, who founded the first international community of 'Cultural Creatives' in 1968, known as Auroville.