[6] The dominant actor in global cultural governance is UNESCO, a United Nations specialized agency created in 1946 and headquartered in Paris, France.
[7] UNESCO itself relies upon partnerships with the private sector in selecting, developing, and promoting World Heritage Sites.
[7] Meetings for the selection of these sites attract several hundred attendees, including representatives of interested groups.
"World heritage" issues gain prominence through promotion in the mass media with publications such as National Geographic and many others.
[11] In the People's Republic of China a major goal of cultural governance is to reinforce the legitimacy of the state.
Local governments have frequently turned to private companies to manage these sites and operate tourism businesses.
[17] Publishing in 2024, academic Sun Yi states that China has "played an increasingly dynamic role in energizing" the UN's Intangible Cultural Heritage Cooperation program.