Cultural tourism in Egypt

Egypt has a thriving cultural tourism industry, built on the country's complex history, multicultural population and importance as a regional centre.

Egypt's cultural tourism trade has fluctuated since the 19th century, increasing in popularity alongside the rise of Egyptology as an academic and amateur pursuit.

"[3] According to the Huffington Post's Deborah Lehr;[4] Before the Arab Spring, tourism accounted for approximately 11 percent of the country's GDP and was a significant job creator in the economy.

In the months since General el-Sisi has taken power, Egypt has been slowly rebuilding its reputation as a safe destination for the world's adventurers.According to industry representatives, the government, "recently [2014] announced a master plan to attract 25 million tourists by 2020".

The plan includes dedicated online and traditional marketing strategies focused on assuring prospective tourists that cultural tourism centres are safe following the Arab Spring and Egyptian Revolution of 2011.