Cumbia pop

[1] Originated in the 2000s in the Río de la Plata region (which encompasses Uruguay and Argentina), it went mainstream in the 2010s, with the formation of several bands that gained widespread popularity.

[6] Beginning in 2013–2014, cumbia pop went mainstream with the formation in Montevideo of the Uruguayan bands Rombai and Márama, which became extremely popular in Uruguay, Argentina, and other Latin American countries.

[7][8] They adopted danceable rhythms and lyrics related to love and youth life, as both groups were composed of people in their 20s, and included elements of pop and electropop, giving the musical genre its definitive shape.

[9] These bands toured several seaside towns and released summer hits, which increased their notoriety among young people.

[12][13] "Cheta"—the feminine form of the word "cheto"—is a slang from Rioplatense Spanish used to describe someone or something associated with the upper class.