The city is visited for ceramics, a pleasant climate, natural parks and gastronomy.

In recent years tourism to the region has grown, with visitors coming from around the region to enjoy the local state park (Parque Estadual da Serra do Mar), artisan shops such as Aracatu and Oficina da Lã as well as festivals like the annual lamb festival (Festival do Cordeiro).

On October 25, 2015, Cunha hosted the first edition of the Brazilian portion of the Tour de France cycling competition.

[needs update] Cunha is located in the road which connect Presidente Dutra Highway and Paraty, been a good place to stopover.

[6] The company is currently an operator of cell phones, fixed lines, internet (fiber optics/4G) and television (satellite and cable).