It serves as a major service hub in the central region and is considered Chile's agro-industrial capital due to its consistent economic growth.

[6] The city's symbol is a heraldic emblem representing the esteemed civic traditions of Curicó's early Spanish settlers.

Ahead of Curicó's bicentennial, the Spanish community conducted a thorough study and successfully recovered the coat of arms, whose model is housed in the National Historical Museum in Santiago.

The city of Curicó was originally inhabited by the indigenous Curis ("black"), named after the color of their lands near streams and wetlands.

Luis Cruz Martínez, a Chilean military figure, is celebrated as the city's hero, and Curicó serves as a central hub for communication, commerce, and the economy of nearby agro-industries.

Curicó is known for its strong local identity, fostered by a good neighborhood atmosphere, hero Luis Cruz Martínez, and its football club.

The city is situated in the fertile Chilean Central Valley, 228 m (748 ft) above sea-level, in the midst of a comparatively well-cultivated region.

[2] The city's main economy relies heavily on agricultural activities, particularly large fruit plantations like apple orchards, cherry trees, vineyards, and kiwi farms, along with annual crops such as sugar beets, industrial tomatoes, wheat, corn, and fresh vegetables.

The city is also home to wineries like Viña San Pedro, Concha y Toro, and Santa Rita, producing wine for both domestic and international markets.

The Plaza de Armas, designated a "Typical Zone," is a major attraction adorned with sixty phoenix palm trees from the Canary Islands.

The square includes bronze busts of the city's founder, José Antonio Manso de Velasco, and a monument to the toqui Lautaro, carved by sculptor Heraclio Calquín.

Cerro Condell, a prominent hill in the city center, is a popular spot during national holidays, offering panoramic views, recreational areas, and the Immaculate Conception monument.

The Alameda Antonio Manso de Velasco avenue, adorned with gardens and trees, intersects the city, leading to the San Francisco church.

As a commune, Curicó is a third-level administrative division of Chile administered by a municipal council, headed by an alcalde who is directly elected every four years.

The commune is represented in the Senate by Juan Antonio Coloma Correa (UDI) and Andrés Zaldívar Larraín (PDC) as part of the 10th senatorial constituency (Maule-North).