Cute consisted of Maimi Yajima, Saki Nakajima, Airi Suzuki, Chisato Okai, and Mai Hagiwara, who were all members of Hello!

After releasing a string of independent hits, Cute made its major debut in 2007 with "Sakura Chirari" and that year won the Japan Record Award for Best New Artist.

Project Kids were placed in subgroups led by Morning Musume members: Suzuki was selected to be in Aa!, while Erika Umeda, Maimi Yajima, and Megumi Murakami were in the group called ZYX.

When introducing Berryz Kobo at Nakano Sun Plaza on January 14, Tsunku intended to rotate all Hello!

[5] Meanwhile, they continued to make appearances in television and theatre projects, such as Little Hospital, Promise Land: Clover no Daibōken, and Here's Love.

From May 2006 to July 2006, they released four indie singles, "Oki na Ai de Motenashite", "Soku Dakishimete", and "Wakkyanai (Z)", all of which received limited distribution and were mostly sold at concerts.

Despite this, their songs were featured in mainstream media, as "Oki na Ai de Motenashite" was used as the second ending theme to the anime Kirarin Revolution.

[11][12] Tsunku accepted the award for them due to the members' age and child labor laws, as the ceremony was broadcast late at night.

At the end of the year, Cute performed at the 58th NHK Kōhaku Uta Gassen with Morning Musume and Berryz Kobo.

[16][17][18] The song was originally written for veteran enka singer Hiroshi Itsuki, who was planning to release it on his end-of-2008 album.

Project announced that Kanna Arihara was having difficulty performing on stage due to hallux valgus, or bunion deformity, and would not be able to attend Hello!

[24] On the other hand, Excite.co.jp linked Arihara's sudden departure to being caught on a date with Johnny's Jr. member Ryosuke Hashimoto in September 2008, which affected her image.

As it was reported in Cute's official blog by group leader Maimi Yajima[29] and confirmed by the Up-Front Agency management on Twitter, the broadcast had been watched by a total of 93,144 viewers.

The music news provider BARKS praised the "power performance" that was "overwhelming from beginning to end" and demonstrated the "number one" group's unity out of the whole Hello!

[39] On April 3, it was announced that Cute would have their first solo overseas event, "Cutie Circuit ~Voyage a Paris~" on July 5 in Paris, France.

On April 15 it was announced that Berryz Kobo and °Cute were invited to attend the 15th Japan Expo in Paris as Guests of Honor.

On May 3, it was announced by Yajima Maimi, during the last MC corner of °Cute Concert Tour 2014 Haru ~Cute no Honne~, that Cute will be performing at Budokan on September 10, "°C-ute no Hi".

In 2014, prompted by Berryz Kobo's announcement to go on hiatus, discussions about Cute's future began privately among the members.

[43] On November 2, Cute released their 30th single, "Mugen Climax / Ai wa Maru de Seidenki / Singing (Ano Koro no Yō ni)."

Former members Megumi Murakami, Kanna Arihara, and Erika Umeda attended the concert,[44] as well as other celebrities including Berryz Kobo (excluding Risako Sugaya), former Berryz Kobo member Maiha Ishimura,[45] Momoiro Clover Z, Rino Sashihara, Yuki Kashiwagi,[46] and Nicole Fujita.

[49] It was a rock ballad about saying goodbye (it is time to go home; the song's young female protagonist must part with the boy she loves).

BARKS praised Cute's "power performance" at the festival Idol Yokochō Matsuri on April 8, 2012 as being "overwhelming from beginning to end" and having demonstrated the "number one unity" out of all Hello!

Depending on the song, Cute members changed their facial expressions from happiness to sadness, easily commanding the audience's mood.

"[52] The December 4, 2008 episode of the TV Tokyo variety show Yorosen!, featuring Cute, included a part on Adolf Hitler in a segment called "Great Men of the World."

"[53] The broadcast brought about heavy criticism on Internet message boards, protesting against Hitler being referred to as a "great man" and the contents of the comic lecture.

"The program's content was based on a mistaken interpretation of history and was inappropriate," TV Tokyo stated on its website.