On the 25th April, 1915, headquarters and three companies of the 1st Battalion, Lancashire Fusiliers in effecting a landing on the Gallipoli Peninsula to the West of Cape Helles, were met by very deadly fire from hidden machine guns, which caused a great number of casualties.

The survivors, however, rushed up to and cut the wire entanglements, notwithstanding the terrific fire from the enemy, and after overcoming supreme difficulties, the cliffs were gained and the position maintained.

Amongst the many very gallant officers and men engaged in this most hazardous undertaking, Captain Bromley, Serjeant Stubbs, and Corporal Grimshaw have been selected by their comrades as having performed the most signal acts of bravery and devotion to duty.

[3]Bromley was wounded during the W Beach landing, and sustained a bullet injury to the knee on 28 April.

Major Bromley was one of the six members of the regiment elected for the award, one of the famous "six VC's before breakfast".