Dozens of retailers dangled special offers on their Web sites, though not all were identical to what could be found on Black Friday in stores.
Like other retailers, Sears started its Black Friday sale early because consumers were looking to shop earlier in the season and spread out spending in the weeks before Christmas.
This is the first time that Black Friday online shopping broke one billion dollar in sales.
In 2019, 93.2 million buyers made purchases online during Black Friday, amassing 7.4 billion dollars in revenue and surpassing Cyber Monday (83.3 million) in total online buyers[10] There was a 19 percent increase compared to the year before.
Also, with the ongoing COVID-19 pandemic, there was a 50% reduction in people that went in-store shopping for Black Friday compared to 2019, while online sales increased 22%.
Black Friday is the biggest shopping day in Canada, surpassing Cyber Monday by 11 percent.
[12] Online sales on black Friday in Europe rose significantly in the years before the COVID-19 pandemic.
In 2020, popular shopping categories included technology, health and fitness products, and kitchen appliances.
Local retailers prepare weeks ahead for heavily increased online activity in the country.