[2] It was created as a liberal weekly newspaper by Carlo Hemmer, as a targeted response to the party newspapers' monopoly on public opinion (the Luxemburger Wort and Tageblatt), and the disappearance of a liberal press.
Throughout the following decades, the Lëtzebuerger Land argued in favour of free trade, business, European integration, environmental protection, and the left-liberal coalition.
[3] It tried to differentiate itself from the daily press through its detailed analytical articles and by providing a forum of high-level discussion.
[3] Léo Kinsch (1926-1983) studied journalism in Paris and worked for L’Écho de l'industrie; he was first mentioned as editor of the Land on 26 June 1958, after Hemmer was named as director of the European Commission in Brussels.
Through its financial stake in 1986 in the Revue and in 1992 in the Eldoradio radio station, the Land took part in the short-lived attempt to create a liberal media group as a counterweight to the group Saint-Paul Luxembourg, as well as Editpress.