[2] The idea for a monthly rock music magazine came from Duga staff journalists that had already been writing for the company's weekly film magazine, Filmski svet (Film World); they now felt that an entirely new publication catering to the growing number of rock music fans in Yugoslavia could prove successful.

[3] Initial Džuboks issues were published with the "Filmski svet's special supplement" inscription printed at the bottom of each cover, a practice that would soon be dropped.

[8] Karaklajić further stated that the only political interference occurred after the magazine's launch via an SKJ representative asking for a meeting with the editors to "see what was going on and to advise us to be cautious, so as not to be regarded as someone's agency".

Višnja Marjanović, Džuboks' editor-in-chief from February until June 1969,[1] talked about the magazine during her appearance in the Rockovnik documentary series: Back then, the things we did in that magazine—publishing a photo of a bunch of shaggy-haired guys on the cover, writing about foreign musicians, publishing entire issues without mentioning a single Yugoslav singer, publishing sheet music along with English language lyrics so that local Yugoslav bands could cover those songs easier—were considered to be borderline scandalous in Yugoslavia [...] It was pretty revolutionary and unusual...

[9]Historian Radina Vučetić, in her book Koka-kola socijalizam (Coca-Cola Socialism), wrote: During the 1950s, the Ideological Commission [of the League of Communists] often discussed the Western influences, considered 'decadent' and dangerous even after 1948, while during the 1960s these subjects remain almost unmentioned.

During the 1960s, the [Communist] Party's main worries were dissidents and the rise of nationalism, as threats to the inviolable brotherhood and unity and the unquestionable Marxist dogma.

It was probably estimated that a magazine dedicated to young audience could even prevent these dangers and that, by offering an abundance of rock sound and colorful pictures, it could diminish other problems.

[1] During spring 1968, Duga launched Mini Džuboks, which, beside music, covered other aspects of the entertainment industry, including fashion.

Additionally, adjacent artistic endeavours that fall under the category of film, photography, comics, and literature also found coverage.

[...] The Western influences were visible on Džuboks covers, featuring color photographs of the Rolling Stones, the Beatles, Donovan, the Mamas and Papas, Sonny and Cher, Cliff Richard..., but also in interviews with leading American and British stars, in texts on their lives, in English language lyrics and sheet music... As — according to the memories of the contemporaries — only a small number of Yugoslav rockers at the time spoke English, all of that made a contribution in raising the domestic rock 'n' roll to a higher level.