This award is "presented to the individual or team whose work has furthered the interactive experience through the creation of a game world — whether an original creation, one adapted from existing material, or an extension of an existing property which best exemplifies the coalescence of setting, character, and plot".
[1] Creative/technical Academy members with expertise as a game designer or producer are qualified to vote for this award.
[2] It was first offered at the 2nd Annual Interactive Achievement Awards, with its first winner being Pokémon Red and Blue.
The award's most recent winner is Baldur's Gate 3, developed and published by Larian Studios.
The award was originally presented as Outstanding Achievement in Character or Story Development, recognizing "the individual or team whose work has furthered the interactive experience through the creation of a memorable character or a memorable story within an interactive title.