Danayya started his career by co-producing the fantasy comedy film Jamba Lakidi Pamba in 1992.

[3] His filmography as producer/presenter includes films like Samudram (1999), Manasunna Maaraju (2000), Sivamani (2003), Desamuduru (2006), Dubai Seenu (2007), Krishna (2008), Oy!

When EVV became a director, Danayya collaborated with him and co-produced a fantasy comedy film under E. V. V.'s direction titled Jamba Lakidi Pamba (1993).

The film explores feminism and women's rights in a satirical manner and depicts the consequences when the male and female genders are reversed.

In 2000, he remade the Malayalam film Kottaram Veettile Apputtan (1998) as Manasunna Maaraju (2000) with Muthyala Subbaiah as director.

In 2003, he remade the Tamil film Thulluvadho Ilamai (2002) in Telugu as Juniors (2003) starring Allari Naresh.

His next film Oka Radha Iddaru Krishnula Pelli (2003) was a commercial success at the box office.