DD National (formerly DD1) is an Indian state-owned entertainment television channel, founded by the Government of India, owned by the Ministry of Information and Broadcasting.
By the time SITE had begun, the channel had only been seen in several major Indian cities, airing in some as a trilingual station with a news service in regional languages.
Some of them, together with the acquired foreign language programming of the period, were Yeh Jo Hai Zindagi, Buniyaad, Malgudi Days, Shrikant, Ramayan, Bharat Ek Khoj, Mahabharat, Mirza Ghalib, The Sword of Tipu Sultan, Chanakya, The Great Maratha, Vishwamitra, Uttar Ramayan, Buddha, Surabhi, Tiltliyan, Taaraa, Star Trek, Khaandaan, 13 Panne, Air Hostess, Waah Janaab, Tamas, Vikram Aur Betal, Tenali Rama, Kirdaar, Singhasan Battisi,Guldasta,Mrignayani,Shrikant,Sadgati, Nukkad, Lot Pot, Mungerilal Ke Haseen Sapne, Bhim Bhawani, Kakkaji Kahin, Paying Guest, Ados Pados, Upannyas, Fauji, Karamchand, Byomkesh Bakshi, Samandar, Param Veer Chakra, Wagle Ki Duniya, Buniyaad, Kachchi Dhoop, Chunauti, Mahanagar, Phir wahi Talash, Umeed, Subah, Mr. Yogi, Circus, Ek Bhool, Chote Babu, Yugantar, Kehkashan, Yatra, Rajni, Street Hawk, Udaan, Gaata Jaaye Banjara, Phool Khile Hain Gulsan Gulsan, Pingu,Circus, Taaj Mahel, Khubsuraat, and Dada Dadi Ki Kahaniya.
During those years, DD National also aired NDTV-produced network coverage of federal and state elections and budget deliberations of Parliament.
With the telecast of popular TV shows like Chandrakanta, Alif Laila, Tehkikaat, Chitrahaar, Udaan, Byomkesh Bakshi, Farmaan, Katha Sagar, Neem Ka Ped and Chanakya, DD National retained viewers and the high ratings, but Doordarshan Board focused more on its sister channel, DD Metro, which was aimed to compete with Zee TV.
In the meantime, the channel became one of the popular destinations of TV viewers with its shows like Junoon, Superhit Muquabala, and Azanabi, many of its programming being also aired on DD National either on simulcast or tape delay.
There were a few notable programs like India's Most Wanted, Gul Sanobar, Surabhi, Noorjahan, Om namah Shivay, Jai Ganga Maiya, and Suraag in prime time, but those were not enough to give competition to private channels.
In the late 1997, DD National started airing Mukesh Khanna's Shaktimaan, which was the blockbuster TV serial in Indian history.
Ramanand Sagar's Aankhen, BR Chopra's Aap Beeti, Adhikaari Brothers CID Officer, Kiran Bedi's Galti Kiski, and Time's Dishayen were telecast on the channels and prized by viewers.
Phir Bhi Dil Hai Hindustani achieved unprecedented ratings and became DD National's biggest blockbuster during this period.
In 2005, Hawayein starring Ravi Kishan and Malini Kapoor became one of the most popular shows and also won a title of Best TV Serial of the Year at the ITA Awards.
In this period, DD introduced many popular serials like Air Hostess, Wo Huye Na hamare, Kyunki Jeena Isi Ka Naam Hai, Tum Dena Sath Mera, Hari Mirchi lal Mirchi, Soni Mahiwaal, Wheel Smart Shrimati, Krazzy Kiya Re, Chandramukhi, Jo Kahunga Sach Kahunga, Tahreer Munshi Premchand Ki, and Kashmkash Zindagi Ki.
In 2013, it reduced its window for regional telecasts to 4 PM-7 PM, and stopped airing news at night, which added one and a half hour to its prime time.
It also launched a campaign for its afternoon slots, DD Dophar Aapke Ghar, by airing serials like Amrita, Anudamini, Aisa Prem Kahan, and Chupau Kaise Laaga Chunari Me Daag.
Due to COVID-19, when all other TV Channels were stopped shooting for fresh episodes of their serials, Doordarshan decided to re-telecast its blockbuster drama programming from the 1980s and 1990s.
This move turned out to be a Magic Lamp for the Doordarshan network, as the rerun broadcasts for these drama productions broke all TRP records.
Many on whom are widely recognised faces, distinguished personalities and also people known for their contribution to news and media as well as for their role in popularising Indian art and culture.