The DHL Balloon was first located on Tan Quee Lan Street in the Downtown Core of Singapore, near the New 7th Storey Hotel and Bugis MRT station.
[1] The project was sponsored by global courier, freight and logistics company DHL Express which received exclusive advertising space on the balloon.
The business partners involved in the project worked with the Urban Redevelopment Authority (URA), Singapore Land Authority and Singapore Tourism Board to allow public advertising on the balloon, and arranged to lease the site at a cost of more than S$1 million over two years.
The DHL Balloon was operated by Singapore Ducktours, a company which also offers city tours on its amphibious vehicles.
Singapore Ducktours considered three alternative sites: Beach Road near Park View Hotel, Clarke Quay near Novotel Clarke Quay Hotel, and Gardens by the Bay at Marina Bay but was told by the authorities that these sites were unavailable.
[4] Unable to find a suitable site at which to continue operations, Singapore Ducktours dismantled the DHL Balloon in October 2008.
[2] It was one of only fifteen similar balloons around the world in cities including Paris and Hong Kong made by Aerophile.