His trademark Gangsta Grillz series is present on releases of which he has compiled; it has been popularized by artists including Lil Wayne, Tyler the Creator, Snoop Dogg, Yo Gotti, YoungBoy Never Broke Again, Fabolous, Jeezy, Meek Mill, and Gucci Mane, among others.

He began making his own tapes soon after, including one titled Illadelph which featured artists like Black Thought, Dice Raw, Malik B., and others.

[6] In 1998, he released his first mixtape (Jim Crow Laws) composed exclusively of Southern hip hop acts like Outkast, Three 6 Mafia, and Mystikal.

[7][9] In January 2007, AMG's Atlanta studios were raided by Fulton County police officers, who seized over 80,000 mixtapes, 4 vehicles, and some recording equipment.

[7][13] Despite the setback, DJ Drama's Gangsta Grillz: The Album was released in December 2007 on the Grand Hustle label.

[14] The album's first buzz single, "Takin' Pictures", was released in March 2007 and featured Jeezy, Willie the Kid, Jim Jones, Rick Ross, Young Buck and T.I.

)[19] and "Ridiculous" (featuring Gucci Mane, Yo Gotti, Lonnie Mac and OJ da Juiceman).

[20] In addition to his own studio albums, DJ Drama also continued working on mixtapes, including those for Gucci Mane (Mr.

[33] Throughout this time, he continued hosting and producing mixtapes for artists like 50 Cent (The Lost Tape),[34] Nipsey Hussle (Crenshaw),[35] Snoop Dogg (That's My Work Volume 3),[36] and Big K.R.I.T.

[39] In July 2016, Drama released his fifth studio album, Quality Street Music 2,[40] with the single "Wishing" featuring Chris Brown, Skeme, and Lyquin.

[41] Generation Now had its first number one record on the Billboard 200 with Lil Uzi Vert's August 2017 debut studio album, Luv Is Rage 2.

[42] Other acts signed to Generation Now by Drama include Skeme, Lyquin,[43] Jack Harlow,[44] Lil James,[45] and Killumantii.

[46] In 2021, Drama narrated Tyler, the Creator's album Call Me If You Get Lost, and was credited as a feature on the first track Sir Baudelaire.

Generation Now is an American record label imprint founded in 2015 by DJ Drama and Don Cannon.