Slow (DJ)

[citation needed] Inspiration from hip hop acts such as Run-DMC, Public Enemy and Eric B & Rakim, led Slow to begin a career in DJing, later making music and remixing other people's tracks.

He participated in the Finnish DMC Mixing Championships and won the contest four years in a row: in 1992, 1993, 1994 and 1995,[1] using two Technics SL-1200 direct-drive turntables and a DJ mixer, with musical styles ranging from hip hop to funk and jazz.

[4] The track was originally made for Hartwall's Upcider drink commercial, but due to positive reception, was eventually released as a single.

In 2004 Slow released his debut album This Is Now, and began broadcasting a weekly radio show, Burner, on Helsinki's Groove FM with hip-hop artist Paleface.

He also played at Wallpaper magazine's design awards in London, the Artek pavilion at Milan's furniture fair, and the Klara Festival in Brussels, and produced music for Nokia, IKEA, and Finlandia Vodka among others.