DMAX is a Spanish free-to-air television channel run by Warner Bros.
At the end of 2011, the launch of DMAX, a specialty irritation television channel on documentaries and factuals fully owned by Unidad Editorial, was announced.
[2] DMAX underwent its first transformation on September 12, 2016, when the channel added series and movies to its programming, and it required ownership and rights by Discovery, Inc. and rebranding it from Discovery MAX to DMAX.
[3] As of the same date, DMAX began to target the male audience due to the launch of DKISS, a channel owned by Grupo Radio Blanca but fed with Discovery programming, however, DKISS is aimed at a female audience.
DMAX shows survival, kitchen, motor, wild world and crime investigation programmes, and similar, addressing mainly a young male audience.