MOR Entertainment

Since the forced shutdown of ABS-CBN brought about by the congressional denial of its franchise, MOR resurfaced as an online radio station since September 14, 2020.

On July 14, 1993, DXEC 91.9 Cagayan de Oro commenced broadcast as The Great EC 91.9 STAR Radio, with its studios then-located at nearby Limketkai Center.

Those newly launched stations were DWEL 95.5 MHz Laoag, DWEC 94.3 Dagupan (known as ABS-CBN STAR Radio Northern Luzon with DZRR as its relay outlet),[1] DWRD 93.9 Legazpi, DWAC 93.5 Naga, DYMC 91.1 Iloilo, DYOO 101.5 Bacolod, DYTC 94.3 Tacloban, DXRR 101.1 Davao (from a relay satellite station under Radio Romance branding), DXBC 92.7 General Santos and DXFH 98.7 Zamboanga.

The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok/Tita B), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based.

On around 1st quarter of 2020, due to the COVID-19 pandemic, MOR regional stations temporarily cease its round-the-clock operations with its limited broadcast hours, 5:00 am to 12:00 midnight.

The network's Manila station was jointly managed by ABS-CBN's Manila Radio division, which operated then AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, were supplied under management of the company's Regional Network Group division.

[7][8][9][10][11][excessive citations] On September 14, 2020, selected DJs from the defunct MOR Philippines, including those from Manila, were rehired by ABS-CBN to main the new phase of MOR as a digital broadcast entity, mirroring its network's flagship ABS-CBN (Kapamilya Channel) and TeleRadyo's digital pivot, and focusing on consolidated programming content over playing music like before as a terrestrial network (partly owing to Facebook's copyright restrictions on playing music, the new MOR focuses more on playing songs produced in-house by ABS-CBN's Star Music).

Consequently, hosts from Visayas and Mindanao are required to use Tagalog as their lingua franca for their respective MORe sa Umaga and several Dear MOR daily broadcasts.

On February 14, 2021, ABS-CBN relaunched the service as MOR Entertainment with its programming being available on Facebook, Kumu, Spotify, YouTube and iWantTFC.

[12][13] Before its forced shutdown on free-to-air FM radio, MOR broadcast through the following stations: Note: The first theme music was recorded in English by Anna Fegi in 2001.

[14] In 2007, in line with its 6th anniversary, a new jingle was launched with a pop-rock arrangement entitled "Ang Gusto Ko, MOR" performed by Emman Abatayo of Pinoy Dream Academy.

On July 7, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists.

[15] The original version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla, and was adopted by all MOR stations.