DZRR (pronounced as DZ-double-R; 103.1 FM), broadcasting as MOR 103.1 For Life!, was a radio station owned and operated by the ABS-CBN Corporation.
Its studio was located at the ABS-CBN Broadcast Center, #59 First Road, Quezon Hill Proper, Baguio.
[1][2] DZRR was first launched on August 1, 1989, as "Radio Romance," making ABS-CBN's first FM station outside Metro Manila.
In 1996, launch AMCARA Broadcasting Network in MOR Baguio 103.1.
In 2001, it became MOR My Only Radio; henceforth, the station launched its programming on the same callsign.