The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Romeo Miller, Fiend, Kane & Abel, and Soulja Slim.

[2] After signing Oakland rapper Dangerous Dame, who released the EP Escape from the Mental Ward through No Limit, he began working with New Orleans–based talent, starting with Kane & Abel (then known as Double Vision).

[citation needed] In 1995, Master P officially relocated No Limit to his birthplace of New Orleans, Louisiana, while retaining his brothers and several California rappers like TRU member Big Ed, King George and Calli G on board.

His debut album for No Limit, Da Game Is to Be Sold, Not to Be Told, was the most successful release in the label's history at the time, selling over half a million copies in its first week and certified double platinum in less than three months.

The label signed producers DJ Daryl, Randy Jefferson, K-Lou & Dez as well as Master P's main production team, Beats by the Pound (KLC, Mo B. Dick, Craig B, Odell, and Carlos Stephens), in addition to solo artists Soulja Slim, Full Blooded, Magic, Skull Duggery, Short Circuit, Ghetto Commission.

Master P's own LP that year, MP da Last Don, reached number one on the Billboard 200 after moving 495,000 copies in its first week, and sold 4.5 million units overall, making it the best-selling album of his career.

No Limit started 1999 with Silkk the Shocker's January release, Made Man, which debuted and peaked at #1 on the US Billboard 200.

Made Man featured guest appearances from No Limit artists Mystikal, Fiend, Master P (who executive produced the album), O'Dell, Sons of Funk, C-Murder, The Ghetto Commission, Mia X, and Snoop Dogg.

No Limit producers KLC, O'Dell, Carlos Stephens, Craig B., and Sons of Funk all provided production for the album.

From 2004 to 2005, The New No Limit Records issued new albums by Master P, Silkk the Shocker, C-Murder, Lil' Romeo and the reformed TRU.